Lead Article published in oHeraldo on June 22, 2026
The personal image increasingly overshadows institutions, policies, and collective governance.
In
recent years, a familiar pattern has come to dominate India’s politics. Democracy
is now about personalisation of power, conflation of leader and nation,
narrative management, loyalty-centred politics, and the elevation of spectacle
over institutional accountability. This is a style of politics centred less on
institutions, policies, and collective problem-solving than on identity,
attention, spectacle, and emotional gratification. Such politics thrives on the
cultivation of leaders who present themselves as singular saviours, victims, or
embodiments of the people's will. The features of contemporary Indian
governance resemble patterns that political psychologists associate with
‘narcissistic politics’.
A
political atmosphere now prevails wherein disagreement ceases to be democratic
participation and becomes evidence of disloyalty. Criticism of the government
is equated to criticism of the nation itself. Every question posed to the ruling
establishment, criticism of policies, protest movement, uncomfortable
international report, and dissenting voice is quickly framed as sedition and
part of a larger foreign conspiracy to destabilise the nation. It instantly
gets framed as externally manipulated, while supportive narratives are treated
as expressions of authentic nationalism.
Political
theorists sometimes describe this as “securitising dissent”, whereby ordinary
democratic disagreement is twisted into a matter of national security. Once
criticism is moved into that category, governments gain moral justification for
surveillance, crackdowns, censorship, or public vilification. The danger of
such a “foreign conspiracy” framework lies in how easily it absolves
governments of accountability. It merely has to discredit the critic under the
guise of protecting national interests. When
power continuously frames criticism as sabotage, democracy slowly ceases to
function as a system of accountability. It begins functioning as a system in
loyalty testing. Patriotism becomes conditional upon political conformity.
Narcissistic
political authority thrives on spectacle. It encourages people to view politics
not as a collective effort to solve shared problems but as a stage upon which
identities are performed and affirmed. From a political and sociological perspective,
the relentless display of leaders' faces on government banners and publicity
materials reflects a deeper problem. This phenomenon may get ignored as a
harmless feature of modern politics. It is anything but harmless. Supporters of
such displays may argue that leaders deserve recognition for their work.
However, there is a difference between recognition and glorification.
Recognition informs citizens about who is responsible for decisions.
Glorification places the leader at the centre of every public activity,
regardless of relevance.
When
governance is marketed through carefully curated images, public debate can
become more concerned with optics than performance. Leaders are rewarded for
visibility rather than effectiveness. Constant visual glorification of
political leaders sends the opposite message that institutions matter less than
the individuals who temporarily occupy positions of power. The personal image
increasingly overshadows institutions, policies, and collective governance. Citizens
come to view governance through personalities rather than institutions, making
the constant projection of political faces seem inevitable rather than
problematic. In that sense, public acceptance of such practices may itself be a
symptom of a narcissistic political order. The warning sign is the emergence of
a political culture in which one individual becomes the centre of reality,
criticism becomes heresy, and loyalty matters more than truth.
The
rise of narcissistic politics with leaders cultivating exaggerated self-images,
demanding personal loyalty, and dominating public discourse through spectacle, poses
a profound challenge to the quality of electoral choice. Instead of evaluating candidates
based on policy competence, administrative record, or constitutional values,
voters are encouraged to focus on personal narratives. Elections become
emotional contests. When
politics becomes personality-centric, supporters may overlook policy failures
because criticism of the leader is perceived as a personal attack. Narcissistic politics, by contrast,
often encourages the replacement of facts with narratives tailored to preserve
the leader's image. Voters may find themselves making decisions based less on
verifiable performance and more on emotional identification, fear, or
admiration.
Such
political phenomena may be better understood through a different framework, the
psychology of abuse. The deeper impact of such narcissistic politics is not
merely restricted to leadership. When politics begins to mirror the logic of
abusive relationships, the greatest danger is not that citizens become
convinced, they become conditioned. The consistent practice of such politics
gradually drives citizens into adopting similar patterns of political
engagement. It reshapes citizenship itself. Individuals are encouraged to
interpret compromise as humiliation, criticism as persecution, and political
loss as an existential threat. Under such conditions, democratic institutions
remain formally intact while the psychological foundations of democratic
citizenship erode. This can weaken critical thinking, encourage tribalism, and
reduce accountability.
In
healthy democracies, participation is grounded in deliberation, compromise, and
a recognition that political life is necessarily plural. Higher engagement,
louder public voices, and greater activism are generally taken as signs of
democratic health. A nation of 1.4 billion people cannot remain intellectually
secure if every contrary opinion is treated as evidence of betrayal. In fact,
democracies are enriched by citizens who are willing to question power,
regardless of which party governs. The strength of a democracy lies not in
unanimous applause, but in its ability to withstand disagreement without seeing
ghosts behind every voice. Governments change, the republic endures.
In
an age increasingly shaped by such personality-driven politics, not all
participation strengthens democracy. Public discourse in a narcissistic
political environment may become centred on personalities, symbolic victories,
emotional gratification, and group loyalty. As a result, the political
solutions that emerge may address symptoms, identities, or immediate emotional
needs rather than underlying structural causes. Citizens can be drawn into
forms of engagement that feel like movements for change while actually
reinforcing unhealthy political cultures. People become more politically active
while becoming less politically empowered. When narcissistic politics dominates
the electoral landscape, democracy risks becoming a mirror reflecting the
ambitions of its leaders rather than the aspirations of its people.
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